Mercia now holds a fully diluted direct investment stake of 39.0% with a further 7.6% held by Mercia’s managed EIS funds.Īndy Gore, CEO of Soccer Manager, said “We are delighted to have Mercia as a partner that continues to share our vision and we look forward to the next stage of our journey together.” It was first backed with a loan from one of Mercia’s managed debt funds in December 2013, then received investment from Mercia’s EIS funds in December 2014 and received its first direct investment from Mercia’s proprietary capital in March 2015. Soccer Manager is a good example of Mercia’s Complete Connected Capital model. Soccer Manager will also relaunch its original multiplayer game, SM World, by creating new apps and incorporating new features.įounded in 2004 by soccer-loving brothers, Andy, Chris and Steven Gore, the company employs over 40 staff. Also, it will further develop its SM 2022 game, which is set to launch this autumn. The British company will use the investment to grow its user base in the Middle East and Far East through local language translations. The latest investment also comes from the Northern Powerhouse Investment Fund and the Government’s Future Fund to support its continued growth.
Preston-based Soccer Manager (SM) is an online soccer game and now has secured a further £3 million in a funding round led by its existing investor Mercia.
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